Case: Resolvers test for the site "Disgusting Men"
Despite having a strong audience and content, the site struggled with user engagement and low conversion of interactive content.
Develop and integrate a Resolvers-themed quiz, fully adapt it to the website, configure analytics, ensure visual consistency and mobile responsiveness.
We analyzed the audience, aligned visual and textual elements with the editorial team, integrated the quiz using a custom CMS module, optimized for mobile and connected analytics.
After the quiz launch, engagement grew by 28%, over 40% of users completed it and shared results. More than 5000 visits in the first week without any promotion.
We developed a custom module for the client’s CMS to manage quiz content from the admin panel, configured analytics events and integrated UTM tracking. We also prepared fallback content in case the result server is unavailable.
