02/06/2020

How much does a website cost? Let’s understand the cost?

There is a popular parable: a customer comes to a designer and asks to correct a logo on a flash drive. The designer corrects it in 5 minutes and says: “That will be five thousand.” The customer indignantly says that he will not pay five thousand in 5 minutes, that even he, the owner of the business, does not earn 1 thousand per minute. To which he hears the following answer: “I studied for 15 years before this to do this work in 5 minutes, so how much did you spend on the work in the end?”

When customers ask the question: “How much does it cost to make a website?” I want to ask: when you buy a car, do you also call the car dealership and ask: “How much does a good car cost?”

It is worth noting that not all customers are like this. In the last couple of years, a trend has emerged that the client does not communicate with the development company directly, but works through a digital agency, or has a professional on staff who will translate into a language understandable to the manager “why so much money”. Let's analyze the main points to understand how much the development of a website will cost.

How is a website born?
When you are going to build a house, you probably first think about how many floors there will be, how many rooms there will be, whether there will be a bathroom or a shower, or both, and so on. Then you make a plan for building a house. All of this is needed to make a website, i.e. a technical specification (TS). If the customer or his representatives have knowledge in the field of design, they themselves draw up the TS. If they do not, then you must first order the development of the TS. What this includes: analysis of the customer's wishes, analysis of the possibilities to implement these wishes, comparison of data and proposal of the optimal solution. For example, for a clothing store, it will be important to implement the ability to select a product, order a fitting, buy, pay, etc. For a dental clinic - to outline the services, focus on specialists and reviews. For a developer of a residential area - to show future apartments in super modern dynamic graphics. Do you still have a question, "How much does it cost to draw up a TS?" If so, the answer is simple: an hour of an analyst's work costs an average of 1,000 rubles / hour. It takes an average of 10 working hours to draw up a technical specification for a project. The number of hours the programmer works directly depends on how clearly and understandably the technical specification is drawn up, so the better your plan is, the less you will have to pay for the work.
What is included in the development?
To begin with, it is important to define the stack of technologies that will be used in the application (a website is also an application) and that are discussed in the technical specifications. Based on the set of technologies, the number and level of programmers are determined, whose working time is worth the corresponding money. An hour of work for a junior (junior-level specialist) can cost from 200 rubles per hour, while the cost of a senior (highest-level specialist) can reach 5,000 per hour, but he is unlikely to do a large project alone. As a rule, several juniors and one middle or senior, who hold the position of lead, are involved in the project. After this, work on the project is carried out according to the plan outlined in the technical specifications. It can either describe a full cycle or individual logical parts. After writing the code itself, which is mainly understood as development, it is tested first on a stage stand, and then integrated into the production server. The result of the development will be the finished product. An important note is the understanding of the finished product: the application must be launched, integrated into the customer's business processes, and its staff trained to work with the new tool. Unfortunately, not everyone understands this and tries to independently integrate the application into their business processes, which often leads to disappointing results. The money is paid, but there is no result, because they decided to save on staff training.
So what's the end result?
As a result, the project goes a long way from design, description of processes on paper, to visualization in the form of layouts and implementation in the form of code. And the final stage is integration. Each of these stages requires the work of a specialist, and the higher his level, the higher the cost. And depending on the tasks of the site and the time spent on it, we can approximately indicate subjectively average prices, but we urge you not to align yourself with them, but only upon receiving the technical task - ask to justify the indicated calculations: a simple landing page can cost 5 thousand - 35 thousand rubles, a corporate site 30 thousand - 80 thousand, and for an online store you will have to pay from 50 thousand to half a million. An individual solution can cost even more.
Is buying a website not enough?
A website created and integrated into business processes is not the final stage. It is like a child who went to school. It needs to be taught to survive in the cruel world of competition on the Internet. And this is beyond the scope of an article on development and smoothly moves into an article on optimization and marketing.
Metaverse, metasuit, NFT tokens – a year ago no one could have imagined that they would be at the top of search queries. We at Skteam decided to analyze the situation on supply and demand...
4 February, 2022
Vladimir Skibin
It is already safe to call 2020 the year our lives transitioned online. It is unlikely that anyone could have imagined this a year earlier...
19 October, 2020
Vladimir Skibin
The Internet is literally overflowing with advice on “how an employee can work remotely,” and we decided to look at it from the management’s point of view...
20 March, 2020
Vladimir Skibin